Every prudent investor seeks to buy a good business run by honest and competitive management at attractive prices. Philosophically we have no other view than that. Investment, as Buffett says, is simple but not easy. It is crucial implementation of the simple things during all market conditions that require character. It is the practicing of the above things or 'doing the simple things' where our strength lies.
The following points highlight why an investor should look at us partners:
Investment Philosophy:

A sound investment philosophy is the cornerstone of all successful investing. The well thought out investing principles act as the guiding light in identifying the right investment opportunities and importantly ignores the unworthy ones.

Adherence to Process:

Over a period of time the Firm's research process has evolved and been institutionalized. We believe adherence to the process is a 'key' to maintaining the investment philosophy at all times.
Discipline:

In implementing decisions arising from investment thinking and philosophy consistently during all market conditions. For instance, in a market where things might be cheap but the mood neurotic, to maintain focus on the underlying value and not be perturbed by the market conditions and resulting aberrations.
Ability to Value Businesses:

Our ability to value businesses is one of the most important differentiating factors of the firm. We have developed in house valuation models capable of valuing different businesses. Our ability to 'price' the 'value' is something that sets us apart from the rest.

Relationships & Industry Interfaces:

Being in the market for over two and half decades gives the principals of the firm a distinct advantage of being aware of the 'on the ground' happenings. Over a period they have known managements, businessmen and developed a professional relationship with them.

The Team Bandwidth and Experience:

Our investment team is a source of rich experience. Each one of them has been in the market for long and has experienced markets through various cycles. This lends agility to decision making with adequate insight.
Comprehension of India Opportunity:

Last but definitely not the least; we have a thorough comprehension of the investment opportunity in India. The changes in Indian economy, current and forthcoming have to be observed from an investor's standpoint. The principals of the firm have been witness to this evolution and understand the situation from the perspective of long-term investment potential.
Transparency:

We maintain complete transparency and openness in managing our client portfolios. There are regular updates on the portfolio along with complete transaction details. Our endeavor would be to keep our clients completely updated about their portfolio through regular communication. We measure our success in the long-term relationships that we have created with our clients.

High quality of Service:

We update our clients on a monthly basis on the performance and status of their portfolio with complete details of the transactions and a comprehensive review against leading indices. These statements are also uploaded on the company website (www.askinvestmentmanagers.com) on a weekly basis which can be viewed by logging in your user ID and the password that will be supplied to you.
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